We create new digital experiences anticipating the future interactions between people and technology. We employ an agile and exploratory UX/UI process based on ethnographic observation and iterative design.
Gathering of opinions through surveys and interviews that provide a clear picture of user motivations and expectations.
Analysis of needs and behaviours through ethnographic observation.
Audit of the ergonomics and usability of digital products and solutions.
Identification, classification and evaluation of the problems affecting the product. Search for solutions and generation of value propositions.
Search for solutions and generation of value propositions.
Brainstorming with designers and creative experts to create and define new products.
Wireframe and prototyping
Design and definition of the structure and the essential elements needed to develop the product.
Creation of wireframes and high-fidelity prototypes with real interactive content.
Generation of documentation that identifies, details and provides solutions for all use cases and serves as a guide for the technical team throughout the development process.
Design, execution and reporting of user test for evaluating a prototype or a final product: preparation of the test plan, selection of participants, organisation of the session, analysis of results and elaboration of the report with recommendations.
Research and creation of an identity
Search for inspiration elements and analysis of the sector and the competition to create a new visual ecosystem (look and feel).
Definition of visual strategy and concept proposal.
User interface proposal
Creation of high-quality visual concepts.
Transformation of the UX wireframes on final product screens and pages.
Style guide and supervision
Creation of design systems, library of atomic components and style guides.